Frank Lewis
Thinking of selling your property at auction? Real estate auctions can offer speed, certainty, and competitive bidding — but only if you work with the right auctioneer. Not all auctioneers are created equal, and asking the right questions upfront can make or break your experience.
Let’s dive into the six essential questions you need to ask your real estate auctioneer before signing any listing agreement.
Why Choosing the Right Auctioneer Matters
You wouldn’t hand over your house keys to a stranger, right? The same goes for selecting an auctioneer. A reputable auctioneer can mean the difference between a seamless sale and a complete flop. Knowing what to ask helps you filter the pros from the pretenders.
Want to get familiar with top-tier auction professionals? Check out Lewis Auctioneers, a leader in property and estate auctions.
1. What’s Your Experience with Real Estate Auctions?
Gauge Expertise in the Auction Process
First things first: How long have they been in the auction game? Experience matters — not just in years, but in the number and variety of properties they’ve sold.
Ask: “Can you tell me about recent auctions you’ve handled similar to mine?”
Experienced auctioneers, like those at Lewis Auctioneers, understand the nuances of competitive bidding, buyer psychology, and state-specific legalities. They’ve seen it all — from high-end estates to fixer-uppers.
Why It’s Important for Your Property Type
Selling farmland? Commercial buildings? Waterfront homes? Each category requires specific knowledge. You want an auctioneer who knows how to talk the talk with niche buyers.
Pro Tip: Visit their Real Estate Auctions portfolio to assess fit.
2. How Do You Market Real Estate Listings?
Digital & Traditional Auction Marketing Strategies
Marketing isn’t just slapping a sign in your yard. A good auctioneer knows how to generate buzz. Ask them what platforms they use — MLS, social media, email campaigns, direct mail, and even radio or TV.
Make sure they tap into both local and national buyer pools, and bonus points if they tailor campaigns per asset category (like business equipment).
Understanding Target Audience Reach
Some auctioneers specialize in high-end investors, while others appeal to first-time homebuyers. You want your property pitched to the right crowd.
Don’t forget to ask: “Do you have a buyer database for properties like mine?” A strong bidder network means a higher likelihood of a sale.
3. What Are the Costs Involved?
Commission, Advertising & Hidden Fees
Let’s talk money. Ask for a clear breakdown of commission rates and any marketing costs. Transparency is non-negotiable.
Many auctioneers charge a percentage of the final sale price, while others offer flat-rate pricing. Be cautious of low-commission promises if they skimp on promotion.
Comparing Flat Fees vs. Percentage-Based Models
Ask: “What’s included in your fee — and what’s not?”
Some auctioneers add on photography, staging, and advertising as extras. That’s okay — just make sure you’re not blindsided after signing.
For insight, review Auctioneering Tips to understand common pricing structures and smart seller practices.
4. What Is Your Auction Timeline?
Setting Realistic Expectations for Sellers
Time is money, and timelines vary. A professional auctioneer should be able to walk you through each phase:
- Property prep
- Marketing duration
- Auction date
- Closing time frame
Expect 30-45 days from listing to close, but that depends on your market.
Pre-Auction Prep, Auction Day & Closing
Ask them: “What’s my role before, during, and after the auction?”
A great auctioneer coordinates inspections, open houses, and legal docs to streamline everything. Some even assist with legal aspects and title work.
5. How Do You Handle Bidding and Buyer Inquiries?
In-Person vs. Online Bidding Dynamics
In today’s digital world, online bidding platforms are often standard. But do they also offer live events? Hybrid models are best, capturing both tech-savvy and traditional bidders.
Ask: “Will bidders be pre-qualified?” and “How will you handle last-minute inquiries?”
Legal Protections and Buyer Vetting
You don’t want to waste time with unqualified bidders. Seasoned auctioneers vet buyers in advance and use deposits or credit card authorizations to weed out tire-kickers.
Browse tags related to bidding to see how professionals handle this essential process.
6. What Happens If the Property Doesn’t Sell?
Post-Auction Strategies for Unsold Property
Not every auction ends with a sold sign. So what then?
Ask about backup plans. Can the auctioneer transition you to a traditional sale? Will they relist with better marketing? Do they recommend a reserve auction model next time?
Relisting, Adjustments, and Exit Plans
The best auctioneers offer a post-auction strategy that may include:
- Repricing
- Repackaging
- Alternate selling platforms
Check how Lewis Auctioneers handles liquidation and fast sales.
How These Questions Help You Avoid Pitfalls
Each question gives you insight into your auctioneer’s skill set, communication style, and integrity. The goal? To avoid surprises and protect your bottom line.
Great auctioneers aren’t just fast talkers — they’re strategic advisors with legal smarts, marketing know-how, and strong buyer networks.
Link Up With the Pros at Lewis Auctioneers
If you’re looking for experienced real estate auctioneers who check all the right boxes, visit Lewis Auctioneers. From estate property auctions to business assets and beyond, they’ve built a trusted brand rooted in success, speed, and service.
Want to learn more? Explore their Auctioneering Tips and Legal Trends pages for deep insights into smart selling.
Conclusion
Choosing the right real estate auctioneer can be the turning point in your selling journey. Asking the six questions above ensures you’re in expert hands. From experience to strategy, transparency to buyer screening — the details matter.
And if you want to work with pros who’ve mastered all of the above, don’t hesitate to reach out to Lewis Auctioneers. Because when the hammer drops, you want confidence that your sale was in the best hands possible.
FAQs
What is a real estate auctioneer’s commission rate?
Most auctioneers charge between 5–10% of the sale price, but it varies. Always ask for a full fee breakdown before signing.
Is it better to sell real estate via auction or traditional listing?
It depends. Auctions offer speed and competitive pricing, while listings offer flexibility. Auctions are ideal for unique or high-demand properties.
How do I choose the right auctioneer for my property type?
Look for auctioneers with experience in your asset class — residential, land, or commercial. Check out this tag on property to explore specializations.
What if my home doesn’t sell at auction?
Ask about backup plans. Options may include relisting, adjusting reserve prices, or marketing to private buyers.
Do I need an attorney when auctioning my property?
Not always, but it’s a good idea. Especially when reviewing contracts and disclosures. Many auctioneers also offer legal advice.
Are online real estate auctions effective?
Yes! Especially with platforms that offer real-time bidding, clear terms, and digital promotion. Many sellers love the transparency.
Can I set a minimum price on my auction listing?
Yes, this is called a reserve auction. Your property won’t sell below this price. Talk to your auctioneer about strategy.