Frank Lewis
Introduction: The Real Cost of Choosing the Wrong Auctioneer
So, you’ve decided to sell your property through an auction — great move! Auctions can bring in quick results, competitive bidding, and often, top dollar. But here’s the catch: choosing the wrong auctioneer can turn that dream into a stressful nightmare.
Real estate auctions are powerful tools, but only when managed by the right professionals. A single mistake when selecting your auctioneer can cost you thousands, cause legal trouble, or even result in no sale at all.
Let’s walk through 5 common mistakes sellers make when choosing auctioneers for real estate, and how you can avoid them.
Mistake #1: Not Checking Auctioneer Credentials
Why Licensing and Certification Matter
Would you let just anyone handle your biggest asset? Probably not. Yet, many sellers skip the basic step of verifying whether an auctioneer is licensed or certified.
Professional auctioneers should have the necessary certifications and state licensure. They should also follow ethical practices outlined by national or regional auctioneering bodies.
Red Flags to Watch Out For
- No visible proof of licensure
- Vague or evasive answers about their experience
- Lack of online presence or reviews
Before you sign anything, do your homework. Look up reviews, check with local boards, and always verify credentials.
👉 Related Resource: Auctioneer Skills and Qualities
Mistake #2: Ignoring Auctioneer Specialization
Not All Auctions Are Created Equal
There are auctioneers who specialize in livestock, antiques, business equipment, and yes — real estate. But they are not interchangeable.
Choosing someone who typically auctions off cattle to sell your four-bedroom house? That’s like hiring a pastry chef to cook a steak. You might get results, but they won’t be good results.
Real Estate Expertise Is Critical
A real estate auctioneer understands how to:
- Value properties properly
- Market to property buyers
- Handle legal and financial documentation
That level of insight is non-negotiable if you want a smooth and successful sale.
🔗 Related Insight: Real Estate Auctions
Mistake #3: Overlooking Marketing Strategies
You Need an Auctioneer Who Knows How to Attract Bidders
Marketing is everything in auctions. Without the right eyes on your property, you’ll end up with crickets instead of bids.
A great auctioneer knows how to:
- Use SEO and social media effectively
- Tap into networks of interested buyers
- Promote the event both online and offline
The Importance of Digital Marketing and Reach
Ask potential auctioneers what their marketing strategy is. If it doesn’t include online platforms, email campaigns, and targeted advertising, it’s a major red flag.
📘 Resource: Auctioneering Tips
Mistake #4: Choosing Solely Based on Price
Cheap Can Be Costly in the Long Run
It’s tempting to go with the lowest commission, especially if you’re already feeling stretched. But here’s a secret: low fees often mean low effort.
Think of it like hiring a bargain mechanic for a luxury car. The savings upfront could cost you far more later.
Understand What You’re Really Paying For
Paying slightly more for a skilled, strategic auctioneer could mean selling your property faster and for a much higher price. That’s a win.
💡 Related Tag: Fast Sale
Mistake #5: Skipping the Fine Print
Contracts and Legal Clauses You Shouldn’t Miss
Contracts are there to protect everyone, not just the auctioneer. But sellers often skim the paperwork, only to find out later they agreed to something unfavorable.
Some clauses to watch:
- Cancellation fees
- Minimum bid requirements
- Buyer premium charges
What Happens If the Sale Falls Through?
Another common blind spot: sellers don’t ask what happens if no one bids. Or worse — if the highest bidder backs out. Make sure your contract addresses this clearly.
📜 Legal Guide: Trends & Legal Aspects
Choosing the Right Auctioneer: What to Look For
Communication, Transparency, and Track Record
A trustworthy auctioneer will:
- Be upfront about expectations and costs
- Provide references and success stories
- Maintain regular contact and updates
This is someone you’ll be working closely with. Make sure you feel confident in their abilities and communication style.
✅ More Tips: Seller Advice
Final Thoughts: Avoiding Regret, Securing Success
Selling your real estate through auction can be exhilarating — a real thrill. But only when you team up with a skilled professional who knows how to make it happen.
Avoid these common mistakes:
- Always verify credentials
- Choose someone who specializes in real estate
- Prioritize strong marketing
- Look beyond the cheapest quote
- Read and understand every contract detail
Want to see how the pros do it? Visit Lewis Auctioneers to explore expert services in estate property auctions, real estate auctions, business equipment sales, and more.
Their team understands the legal landscape, market strategy, and the human side of selling — and that’s the kind of expertise you deserve.
FAQs
1. How do I know if an auctioneer is legit?
Check if they’re licensed in your state and affiliated with professional auctioneering organizations. Look for reviews and past success stories.
2. Is auctioning better than listing with a real estate agent?
Depends on your goals. Auctions offer speed and transparency but work best with motivated sellers and competitive properties.
3. Can I set a minimum price at a real estate auction?
Yes, through a “reserve” price. Just make sure it’s realistic to attract bidders.
4. What if my property doesn’t sell at auction?
That should be covered in your contract. Some auctioneers may offer re-marketing or private negotiation services afterward.
5. Do buyers pay fees too at auctions?
Often, yes. This is called a buyer’s premium. Know who pays what to avoid confusion later.
6. How long does the whole auction process take?
From onboarding to sale, it can take 30 to 60 days depending on the property and marketing plan.
7. Where can I learn more about auction terms and techniques?
Check out Lewis Auctioneers’ auctioneering tips section and browse tags like bidding, estate, and sales.